Numbah 1
Value component idea. Had it in the alley by Das Hammers house. Beautiful sunny day. Amazing crisp blue sky. Incredible October temperature. Happy kid in stroller. Thinking about travel. Thinking about the forecast. Thinking about the weather channel's 10 day forecast. Thinking about cheap as snot flights out of MKE. Thinking about how flying to Portland (PDX) for weekend get-away is always crap shoot...so is Seattle and so Vancouver BC. Rain. Yep.
So a new value feature/product. Link just-in-time, last minute, cheap fare bookings to the Weather channels 10 day forecast. Holy crap, Midwest Airlines, holy cow, Frontier, do you know how much money I would blow on $110 round trip flights to Portland if someone bothered to tell me that it was gonna be sunny, clear and 68degrees this coming weekend? Seriously! Vancouver, you want Americans to come blow money in your awesome way-too-rainy town, have the 10day forecast tell you when to tell people that it will be nothing less than awesome!
Forget Analytics software that magically makes some BS assumption about my purchase behavior and let's get to a shared human experience philosophy!!! And what is more human than being tied to the weather. Really it drives the world...we are just along for the ride.
My editorial for the night: Analytics won't save the world nor can it know that I love a band calledNoMeansNo because I have all their music already and I don't buy new music in that genre anymore.
numbah 2
At the park. My son loves the toddler swings. You know the ones...rubber hoop with X strap thing-a-ma-jig. We swing a lot. He could seriously swing for several hours. He often points to the empty toddler swing next to him and points emphatically. What he wants? He wants me to swing next to him. The issue, it is one of those X strap thing-a-ma-jigs that no average American male would fit into. The next issue, of the 3 parks in walking distance of my house none have adult swings remotely near the toddler swings. Was this a matter of public safety design? Perhaps, but I doubt it. Either way my son wants Dad to swing next to him. So a killer feature would be mixing and matching adult swings with toddler swings. Simple and dumb probably. Unsafe in a human factors sort of scientific way...probably but who cares. Imagine a swing set including four swings. From right to left, adult swing, toddler swing, adult swing, toddler swing with a broken larger space between the first and second adult/toddler set. Make the swing obviously about swinging together. It would make my day, plus if my wife came to the park she could swing while I push the kid. -no jokes about the kid being a swinger ok Hammer!
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