Aha, the "relational moment" not the band.

Correlation. People are wired to make correlation's. I assume it's how we learn and socialize. Sometimes people jump to conclusions creating relationships that wrongly exist in fantasy. Sometimes people mashup unrelated ideas or outputs to create fantastic new expressions in art and music. Sometimes people use correlation for discovery and change. I assume people have always done this but who knows, I am no scientist, I am a designer darn it!

Now, assumin' I was a program'in man why I'd make me a relationship machine (say it like an old cowboy, the kind you'd find in the mythical Old West). I'd make a correlation app and company who's mission was to enhance the mobile narrative with a healthy dose of analytic aha! Think of it as an Aha-Almanac but minus the mystical planetaryUFOmojo.

Here is how it would work: 
Imagine expanding upon Path and Pinterest. You know how these things work. You are out and about and you see something that needs to be posted to some virtual wall. You snap the photo, write some clever saying and post for the world to admire. Well, on that day there are many things at play namely where you are physically, where you are mentally, what the weather is like, the music or other media you've consumed and any other factor playing out in your day. Perhaps you wake up on a sunny bright day but have a cold and feel down. You post some message about feeling icky. You pop open the Aha Diary (correlation) and start logging info. This would be a lot like tagging but more focused on your outlook, well being and daily influencing factors. It would much more graphical (less typing) and less time consuming than tagging. Is your boss awful or awesome that day? Is it an on day or an off day? Was your spouse mean or lovely this morning...did you dishes last night or make breakfast? The app would automatically log info about weather, barometric pressure, full moon mojo, pollen count, location etc. Over time it would begin to generate correlations for you. At the same you get to input your own relational assumptions.

Imagine you wake up in. A great mood. You post that you feel great and pin a pic of you in the mirror with arm up in the "strong man" pose. You "relate" your great mood to sleep and working out the day prior. The system begins to understand you and draw new correlation's. Over time it single-handedly delights and creeps you out by providing you with real time relationships and potential positive and negative mashups. Need to rock a meeting or swoon a date? History shows that this music increases your chances and confidence...so listen to "this" in preparation!

Participants get to share their aha's with others and solicit others for potential Aha correlation's. This essentially becomes like a much smarter fortune teller or "advice columnist" using many data points, quantified and qualified rather than a few. There would also be a good dose of humor where friends could help other friends jump to absurd conclusions. We've all been there...the days when you feel a curse has been placed on you. You'd get to post the nature of the "curse" and have people "help" you figure out the source, all in some sort of fantastical game format.

A person could load as much or as little data as they'd like. They could sort by Aha categories like food, feelings or home life. Under the food filter the person would keep a log of all foods consumed. This could be used to help predict mood or productivity. Perhaps the system realizes over the course of a couple years that you eat fried foods on rainy days and then feel crappy on the following day which is usually nice. And all a long you thought you were allergic to nice weather! (Pop palm flat against your forehead and say, doh!) Perhaps you travel quite a lot. You log info for an entire year. The AhaApp begins to realize that your mood, weight, productivity all take a hit on days that you list feeling "out of it" prior to a trip. It then connects you with experts, ideas and frameworks for adding control back to your pre-travel life so that you can feel "on it" while you are away. This is when the AhaAlmanac really starts to rock...in the future once enough data points have been loaded. Over time it could help predict pitfalls or better your situation. It would give you critical insights based in the real world, not MysticalMojoUFO worlds.

So, the real power in this is generating insights about yourself so you can progress or help others progress. For the startup business it could generate crazy valuable behavioral data. I assume you are a smart person so I will skip the revenue explanation. You already know Pinterest got a crap load of cash for scrapbooking and pinboarding. This company could be at least as valuable! Wink, wink.

Goodnight!