My son loves, loVES, LOVES(!) FEDEX and UPS. He loves package trucks (his words, not mine) and the FEDEX airplanes at the airport. He loves the mailman and freight trucks and stacking boxes. He seems to be obsessed with logistics for some reason. My son is three.
One of his favorite play games is "packages" or "package truck" and it is exactly what you'd expect. He has things he calls packages. These things could be a box, a boot, a block or just about anything really. He stacks the "packages" and then notifies me or my wife that our packages have arrived. His common phrase is, "here's your package." We take the package, he pretends to scan the packages, "beep, beep, packages scanned! Goodbye," and off he runs.
Sometimes we give him other "packages" to take elsewhere. He scans those as well then takes them to his "package truck" or the "airport". Those packages most likely go to two places. When asked about the destination he says Milwaukee Airport or Boston. His grandparents live in New England and we used to fly out of MKE 2-3 times a year before Frontier stop running the direct flights that made me love them. Alas we have not seen papa and mimi this year at all (boo Frontier, boooo).
So the biz sketch is more of a value sketch this time. It goes like this. Big toy company with solid channel partners and a killer licensing team knocks on the door of the brand manager at UPS or FEDEX. They negotiate a killer deal to co-brand a new line of imitation based playsets. The play set would be "Package Truck" or "Logistics" themed. The play would be as simple as a logo'd hat, a belt mounted "scanner" and a bunch of super low cost sensors that talk to the low tech yet high "beep" volume scanner. The sensors would be mounted on a bunch of ship-flat boxes that come in the set. Once toy is home, boxes are unfolded and assembled, scanner mounted to 3year old's belt and hat placed squarely on Toddler head. Let the scanning and logistics begin! Long term opportunities would be to have sensors that mom or dad or kid could place on DIY "packages" for self directed/created play.
I was going to write more about the revenue model and rationale for why this makes sense but then I remembered it is Saturday, sunny and warm. So I am not writing anymore. I am going outside to finish building a patio. :)
You should go outside right now too! It is probably much nicer there than "in here," I promise.
No spell check, this was tip-tapped on the pocket calculator.
One of his favorite play games is "packages" or "package truck" and it is exactly what you'd expect. He has things he calls packages. These things could be a box, a boot, a block or just about anything really. He stacks the "packages" and then notifies me or my wife that our packages have arrived. His common phrase is, "here's your package." We take the package, he pretends to scan the packages, "beep, beep, packages scanned! Goodbye," and off he runs.
Sometimes we give him other "packages" to take elsewhere. He scans those as well then takes them to his "package truck" or the "airport". Those packages most likely go to two places. When asked about the destination he says Milwaukee Airport or Boston. His grandparents live in New England and we used to fly out of MKE 2-3 times a year before Frontier stop running the direct flights that made me love them. Alas we have not seen papa and mimi this year at all (boo Frontier, boooo).
So the biz sketch is more of a value sketch this time. It goes like this. Big toy company with solid channel partners and a killer licensing team knocks on the door of the brand manager at UPS or FEDEX. They negotiate a killer deal to co-brand a new line of imitation based playsets. The play set would be "Package Truck" or "Logistics" themed. The play would be as simple as a logo'd hat, a belt mounted "scanner" and a bunch of super low cost sensors that talk to the low tech yet high "beep" volume scanner. The sensors would be mounted on a bunch of ship-flat boxes that come in the set. Once toy is home, boxes are unfolded and assembled, scanner mounted to 3year old's belt and hat placed squarely on Toddler head. Let the scanning and logistics begin! Long term opportunities would be to have sensors that mom or dad or kid could place on DIY "packages" for self directed/created play.
I was going to write more about the revenue model and rationale for why this makes sense but then I remembered it is Saturday, sunny and warm. So I am not writing anymore. I am going outside to finish building a patio. :)
You should go outside right now too! It is probably much nicer there than "in here," I promise.
No spell check, this was tip-tapped on the pocket calculator.
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